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Mobile Web Design FAQ

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Some frequenty asked questions about Mobile Web Design


What is the difference between a mobile website and a mobile app?


A mobile app is developed for use on a specific mobile device (BlackBerry, Android, iPhone, iPad etc.) and is mostly built to perform a very specific function. A mobile app needs to be downloaded and installed on the mobile device, so that it can be accessed by the user and will not feature in Google search results.

A mobile website on the other hand, is a mobile-friendly version of your website which has been designed to be easily accessible and usable on mobile devices. It will feature in Google search results which means that, as with your regular website, your mobile website can be easily found by both prospects and existing customers.

If you are wanting to attract new customers to your business, a mobile website is essential. If however you are wanting to make it easier for your existing customers to engage with you on a repeat basis, then a mobile app may suit your needs better.

At The Formula, we are specialists in the design and development of both mobile websites and mobile apps. We will help you to make the best choice for your business following our needs analysis and online marketing consultation with you (yes they are free!).

Let our online marketing experts help you decide how to market your business to your mobile customers | Contact The Formula for your free Online Marketing Consultation now!

Why is it so important to have a mobile friendly website?


1 in 4 South Africans already uses their mobile device to look up information online, as well as buy products and services, with more people joining the mobile internet revolution each day.

Most traditional websites are slow to load and difficult to navigate when using a mobile phone. Large images and complex pages tend to take too long to load, while text is usually too small at the websites default resolution, which means that the mobile user needs to zoom in and pan around the website to view information. In addition, hyperlinks and buttons are often inaccessible or are difficult to use.

When websites take too long to load and are difficult to view, this results in a negative experience and impression of your business. Mobile users are generally impatient and they will simply abandon your website if it does not perform quickly and move on to the next option – most likely one of your competitors. This results in a loss of business for you.

At The Formula we are able to design and build both stand-alone mobile websites, as well as mobile responsive websites. Deciding which option is best for your business, will depend on the nature of your business and we will help you make the best decision for your needs during our online marketing consultation (it’s free!) with you.

Attract more clients to your business with a premium quality mobile responsive website | Contact The Formula for your free Online Marketing Consultation now!

Does a mobile website look like the main website?


Yes it does! Whether you have opted for a stand-alone mobile website, or a mobile responsive website, our team of website designers, who use only the best-in-class technologies, will ensure that your mobile web presence reflects your brand in the most professional manner. The mobile version of your website may be slightly simpler, however it will maintain a similar look and feel to that of your main website.

Get your business information into the hands of more customers online with a mobile friendly website | Contact The Formula for your free Online Marketing Consultation now!

How is a mobile website different to a desktop website?


A mobile website is designed to exploit the unique characteristics of a mobile device and ultimately provide users with the best possible online experience. In addition to adapting to the smaller, yet varied screen sizes of the myriad mobile devices in use today, mobile websites are specifically designed to load quickly and be easy to navigate.

At The Formula, our extensive experience in online marketing and mobile marketing,enables us to determine what would be important to your customers. Based on this understanding, we design your mobile website so that it provides your customers with quick and direct access to theinformation that they will need and want while on the go. Our approach helps to captivate your customers’ attention and drive more leads to your business.

Transform your mobile friendly website into a powerful online lead conversion tool | Contact The Formula for your free Online Marketing Consultation now!

How often do I need to upgrade my mobile website?


Gone are the days of entirely static websites that could be designed, developed and then left unchanged for years. With mobile technologies evolving at lightning speed and with the ever increasing adoption rates of smartphones in South Africa, it is essential to keep your mobile responsive or stand-alone mobile website up to date so that it can always be viewed correctly across all devices.

This may sound like an expensive process, however an update does not mean a costly, complete redesign of your website. All that is required is for us to review the mobile website every few months to check that all links and functionality are working. During this process, we will be able to adviseon any adjustments that need to be made, to keep your mobile website in line with current mobile technologies.

Give your online marketing the edge and beat your competitors with a premium quality mobile friendly website | Contact The Formula for your free Online Marketing Consultation now!

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